Tuesday, October 20, 2009

How can someone become a legit Twitter Celebrity?

How can someone become a legit Twitter Celebrity?

Step 1: Don’t push out too many links, you are not an RSS reader.

Step 2: Don’t read any of the Twitter or “How To Use Social Media” books out there. Doing so will make you sound like everyone else who has read those books, which mutes your voice.

Step 3: Be honest. Say what you really think, all the time, no matter what. Social publishing is about authenticity and transparency, if you’re not yourself online, people are going to be in for a shock when they actually meet you.

Step 4: It takes time. I’ve been pushing one thing or another online since 1998. It’s now 2009. If you’re serious about this, and you have no connections like I did starting out, you need to put in a lot of work for little to no reward for a very long time.

Step 5: Be everywhere. If there’s a directory, you should be there. If a blog lets you leave a comment using Twitter or include your username, do that. If there’s an open-call for Twitter users to submit X,Y,or Z, submit all three. Don’t ever push too hard with your audience, but push hard when you have an opportunity to promote yourself in a non-spammy way.

Step 6: Don’t automate anything. Automation = Failure.

Step 7: If you don’t see any sort of improvement in exactly one year in terms of an organic growth of followers, re-tweets, and click-throughs, then re-evaluate what you’re doing and tweak what you can. Always leave room for tweaks.

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