Facebook Still Has Its Benefits for B2B Companies

The toughest kid on the block in the social marketing world still is Facebook in my opinion. The company that has enticed millions of users worldwide, still makes an impact, far outshining its competition. Many people, business owners in general, don't completely feel this way. In most cases, business owners have stated that even with the large shoulders that Facebook has in social media, it still seems to lack the strength in B2B marketing. However, there are many ways Facebook fosters interactive relationships, while providing a platform for employee communities, customers and distributors. Here are just a few strategies that can be used:

1. Photos & Videos: Facebook right now is the only social network that places photos and videos right into a users news feeds. Each update, rather it be video or photo, reaches out to all online fans or friends. Enhancing the phrase "getting the word out" to a broad audience with one click of a button.

2. Asking the Right Questions: Gathering feedback is a great way to gain insight on a promotion or a marketing strategy. Asking the right questions, can be a valuable tool as your Facebook community can become your personal focus group. But keep in mind, feedback goes both ways, as businesses should always respond to community posts. This creates a personal relationship that can be golden for a business, big or small. Make sure to foster relationships.

3. The VIP Room: Communities love Facebook as it can create that room where only VIP members are allowed. When doing a promotion, develop that invisible line that only members can cross. Curiosity can play in your favor. No one wants to miss out on the next big thing and be the last one to the party.

4. Tagging: You're it, or not. Tagging is a great tool offered at Facebook as new posts can be tagged with the source included. This is a great way to drive traffic to the original source and create a general note that your page is worthy of mention. Of course, only if you use sources that have some type of clout and are known by more than one person.

What other great Facebook tools does your company use?